Blog / seo wednesday
Notes from the field.
Short, practical pieces on the problems we fix most often. No trends, no fluff.
4 min
How to Find Keywords Without Paid SEO Tools
A practical way for small site owners to find keywords using Search Console, customer emails and free demand checks, before paying for any SEO tool.
4 min
Fixing Duplicate URLs on a WordPress Site
WordPress can serve one page at half a dozen addresses. Here is how we sort out duplicate URLs, canonical tags and redirects properly.
4 min
Which Search Console Numbers Actually Matter
How to read the Search Console performance report without chasing numbers that mean nothing, and what to fix once you spot a real problem.
4 min
Robots.txt mistakes that hide your pages
How robots.txt really works, the errors we find on live sites, and the short file most small business sites should be running instead.
4 min
XML Sitemaps: What Actually Matters for Small Sites
A plain guide to XML sitemaps for small sites: what to include, which fields search engines ignore, and the server problems that break them.
4 min
Internal Linking for Small Business Sites
How to link your own pages together properly: where to add links, what anchor text to use, and the linking mistakes that quietly hold small sites back.
4 min
How to Read Search Console's Indexing Report
A plain walkthrough of the Page indexing report in Google Search Console: which statuses need fixing, which are noise, and what to check monthly.
3 min
Redirects done right: moving pages without losing rankings
301s and 302s in plain terms, mapping old URLs to new ones, avoiding chains, and testing, so a site change does not throw away rankings.
3 min
Local SEO for service businesses: the checklist
A practical local SEO checklist for service businesses: Business Profile, consistent contact details, reviews, service pages, local proof.
3 min
Core Web Vitals without the jargon
LCP, CLS, and INP translated into what visitors actually feel, the usual culprits behind bad scores, and free ways to measure your site.
3 min
Structured data for small sites: what's worth adding
Which schema types actually earn rich results for a small business site, which ones are safe to skip, and how to add them without bloat.
3 min
Titles and descriptions: the 20-minute SEO fix
A quick audit of page titles and meta descriptions is the fastest SEO win most small sites can get. Here is how to do it in 20 minutes.
3 min
Site speed and SEO: what actually moves rankings
Speed is a tiebreaker in search, not a magic lever. Where hosting, caching, and images actually help, and when to stop optimizing.
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